GTA 6 hits TV: the NBA ad, minus the shower kiss
GTA 6 has moved from the web to television. On October 20, 2026, on the NBA season’s opening night, NBC aired the game’s first ad: it is the October 15 Launch Trailer, recut for American TV.
What disappears and what runs longer
People who compared it with the online trailer found few differences, all pointing the same way: fewer racy scenes, more time for the rest.
Launch Trailer frame © Rockstar Games.
Why the cuts
Rockstar has explained nothing. The most common reading is American TV standards: guns, robberies and chases all stay, while the kiss and a few details go. It is the same trailer with the same shootouts, just made for prime time.
The missing Xbox logo is easier to explain: the ad is part of the PlayStation campaign, the same one that opens the Launch Trailer with the PS5 brand. GTA 6 still launches on November 19 on Xbox Series X|S too.
In brief
- GTA 6’s first TV ad aired on October 20 on NBC, during the NBA season opener.
- It is the Launch Trailer recut, with the same music.
- The shower kiss is gone, and so is Lucia’s ankle monitor.
- Some scenes run longer, such as the jump toward the plane.
- Only the PlayStation logo appears at the end, but the game also launches on Xbox.
Frequently asked questions
Is the GTA 6 TV ad a new trailer?
No. It is the October 15 Launch Trailer recut for television, with a few scenes removed and others extended.
Why is there no Xbox logo in the GTA 6 TV ad?
Because the TV campaign is tied to the marketing deal with PlayStation. The game still launches on November 19 on PS5 and Xbox Series X|S.
Did the ad air outside the US?
Not as far as we know: the recordings going around all come from American TV.