GTA 6 brands and companies: every name readable in official material

Published on October 12, 2026 7 min read By Alex di LeonidaGuide Last checked October 12, 2026

An Extended Look frame: Lucia and Jason with covered faces in a liquor store, under the Pißwasser $14.99 and eCola signs, with cases of Logger Beer — Pißwasser, eCola and Logger in the Extended Look liquor store. Image: Rockstar Games

The “GTA 6 brands” lists going around are almost always GTA 5’s catalogue copied with a few additions. This guide does the opposite: it collects only the names you can read in official material, meaning the trailers, the Extended Look of August 27, 2026, the screenshots on Rockstar’s media page and the Ultimate Edition pages, and says where each one appears.

We found most of them by pausing the video and zooming into the high-resolution originals: they are written on signs, bottles, vans, tyres. There is no official list of brands, and there is no need to invent one.

At a glance

The series’ classic brands return: Pißwasser, Logger, Blarneys and Patriot beers, eCola and Sprunk sodas, Ammu-Nation, Redwood cigarettes, Atomic tyres.
There are new names: the giant Sahara, which names Vice City’s arena, the Megamundo group, the Narcos team, the Food Mart chain.
The armoured van in the Extended Look belongs to Gruppe 6, a cousin of GTA 5’s Gruppe Sechs.
Car and gun makers have their own pages: see the vehicle list and the wiki weapons.

Beers, sodas and convenience stores

This is the richest category, because two Extended Look missions go through a liquor store and a convenience store. On the shelves, price signs and fridges you can read:

Pißwasser, the beer with the German ß, on a $14.99 price sign and on the “Ice Cold Gold” panel.
Logger Beer, on stacked cases and on the lit “Tap into a cool one” panel.
eCola, in red bottles with the slogan “Spread the fizz”, and Sprunk, in the green pack at the end of the shelf.
Blarneys, on the packs in the liquor store’s beer aisle.
Rough Seas Rum, on a poster: “Make the smoothest rum”.
Patriot, on the beer bottles sitting on a stump in the official screenshot of the Grassrivers hunters.

Lucia and Jason with covered faces in a liquor store: above them the Pißwasser $14.99 sign, eCola and cases of Logger Beer

The Extended Look liquor store: Pißwasser on offer, eCola with the “Spread the fizz” slogan, Logger stacked on the right. Above Jason’s head, the red and white sign puts Pißwasser at $14.99. © Rockstar Games.

One of the convenience store robberies ends outside a Food Mart, written in green above the entrance of a gas station, with the owner coming out with a shotgun. On the front window of one of the stores, seen from inside, is the round logo of Postal, the shipping chain that was called GoPostal in earlier games.

A convenience store drinks fridge: Logger Beer and Pißwasser Ice Cold Gold panels, eCola bottles and a pack of Sprunk

The same store, fridge side: Logger and Pißwasser on the lit panels, eCola on the red displays and Sprunk in the green pack at the bottom right. © Rockstar Games.

Companies, services and chains

Gruppe 6, “Corporate Security”: the armoured van hit by robbers on motorcycles in an Extended Look scene. In GTA 5 the same company was called Gruppe Sechs.
Sahara: the name of Vice City’s arena, the Sahara Arena. Fan wikis read it as an Amazon parody; Rockstar does not explain it.
Megamundo: the name on the tower where the Extended Look raid takes place, on the Megamundo page.
Phil’s Ammu-Nation, “Protecting your rights”: the ad playing on the television in a waterfront house, in Trailer 2. Ammu-Nation is the gun store of the whole series.
Redwood Cigarettes: on the visor of Wyman, the Ultimate Edition collector.
Atomic: the tyre brand moulded into the Riata’s tyre.
Watkins Auto Parts: a parts store sign, with a phone number, in Trailer 2.
Wyman’s World Auto Salvage Co.: Wyman’s salvage yard, printed on his tank top.

The white and green armoured van with Gruppe 6 Corporate Security on the side, open, with guards on the ground and armed robbers around it

The armoured van job in the Extended Look: “Corporate Security” and Gruppe 6’s green 6 on the side, with the robbers’ bikes beside it. © Rockstar Games.

Stores, hotels and venues

A1 Fashions, with the number 305-555-0178 on the sign, next to a grocery open 24/7, in a street scene from the Extended Look.
Diamond Dawgs, “Quality jewels and watches”, the jewellery store on a Vice City corner.
Dominion Hotel, the art deco hotel in Trailer 2, with tables under pink awnings.
Ocean View Hotel and Hotel Dixon, the neon signs in the official Vice City screenshots, covered on the Ocean Beach page.
Effluvia, the rooftop bar where Jason and Lucia meet Brian Heder in the Extended Look.
Nine1Nine, advertised by a banner towed by a plane over the beach: “Why sixty nine when you can nine 1 nine”.

The corner with the Diamond Dawgs jewellery store, a pink food truck reading WTF and a fuchsia convertible, as Jason rides past with Lucia

Diamond Dawgs, jewels and watches, behind the motorcycle getaway. On the left, a pink street food truck reading WTF. © Rockstar Games.

The Ultimate Edition adds a set of named businesses, all written by Rockstar: the Rideout Customs garage, Sara’s beauty salon, the Stock 305 clothing store, the Electric Fang Tattoo studio, the One-Eyed Willie’s garage and the PTT Youngin$ stash house. Prices and contents are in the guide to consoles, editions and pre-orders.

Sports

Narcos: the banner next to the Sahara Arena entrance, with a flaming ball. It is the arena’s home team. The full name “Vice City Narcos” circulates among fans, but the image only reads “Narcos”.

The Phil's Ammu-Nation ad on a television, with the Protecting your rights sign, on a cabinet in a waterfront house with two beers on the table

Trailer 2 in a waterfront house: the television shows the Phil’s Ammu-Nation ad, “Protecting your rights”, while a seagull watches from the window. © Rockstar Games.

Returns and newcomers

The series has its own universe of brands, and GTA 6 confirms it: Pißwasser, Logger, Blarneys, Patriot, eCola, Sprunk, Redwood, Atomic and Ammu-Nation are names from earlier games, back here with updated graphics. Gruppe 6 and Postal are variations on existing companies, Gruppe Sechs and GoPostal respectively.

Among the new names, the weightiest are Sahara and Megamundo: a giant that names an arena and a group with a downtown tower and a whole mission set inside it. Narcos, Food Mart, Effluvia and Nine1Nine are new as far as we know, but in a universe this big an old forgotten name can always resurface.

Frequently asked questions

What brands are in GTA 6?

Rockstar has not published a list. In official material you can read Pißwasser, Logger, Blarneys and Patriot beers, eCola and Sprunk sodas, Ammu-Nation, Redwood, Atomic, Gruppe 6, Postal, Food Mart, Sahara, Megamundo, the Narcos and a set of Vice City stores and hotels.

Are there real brands in GTA 6?

No. As in the whole series, brands are parodies or inventions. The real models are recognisable, the Sahara Arena is Miami’s Kaseya Center, but the names are always Rockstar’s own.

Do Sprunk and eCola return in GTA 6?

Yes. Both appear in the Extended Look convenience store: eCola in red bottles with the “Spread the fizz” slogan, Sprunk in the green pack.

What is Sahara in GTA 6?

It is the name of Vice City’s arena, the Sahara Arena, read in an official Rockstar screenshot and in a Game Informer one. Fans read it as an Amazon parody, but Rockstar has not explained what company it is.